Creating compelling stories for your organization keeps your audience interested. The easiest and cheapest way to do that is to create an onsite release, but that won’t get the attention of those not already keeping tabs on your business or nonprofit. That’s where press release optimization and distribution services come into play.
You can make the most of your onsite news blog and still get attention with press release distribution. Distribution allows news engines (like Google, Bing and Yahoo news engines), we well as industry niche sites and social media followers the opportunity to help you spread your message.
For more info, see Press Release Optimization.